Shiki Japan began with a small bet. In 2009, Aiko Tanaka — then a concierge at the Park Hyatt Tokyo — and her husband Kenji Mori, a licensed guide, left the hotel to build the kind of Japan operator they wished had existed for their own guests.
They had watched too many travelers arrive with glossy itineraries that missed the country entirely. They wanted the opposite: trips shaped by people who wake up here, who know which ryokan still answers the phone in winter, who can secure a private tea ceremony at a temple that does not list on any website.
Sixteen years on, the practice is still in Shibuya. Aiko leads the design team. Kenji oversees the specialist network across Kyoto, Kanazawa, and Okinawa. The trips are still built one-on-one, never assembled from a template.